Applicants: know the employer’s business and industry

framed strategy

Thank you, Alyson Stanfield, for your post How I Screwed Up My Pitch and What You Can Learn from my Colossal Error. Stanfield, author of Art Biz Insider and one of my favorite books, I’d rather be in the studio! is a longtime art-business coach who generously shares her wisdom and her blunders.

I'd rather be in the studio!

I’d rather be in the studio!

Her point, which I have been sharing for a long time, is that without showing that you know the employer’s business and industry AND what you can do to solve its problems, you are wasting everyone’s time.

In her post, Stanfield shows that by ignoring that rule, you can embarrass yourself, and cut off a potentially valuable path.

Wishin’ and hopin’ and thinkin’ and prayin’

At one time or another, every applicant and business developer wants to believe that he or she is a “Special Snowflake,” and that the rules of job search, networking and business development do not apply.

Just like gravity, those rules apply to everyone.

More reading

Cover Letters: Critical tools for an alternative career search

Alternative Careers: transferable skills make the move

Employers need information to make good decisions


About susangainen

Whimsical Wildlife Documentarian. Abstract Painter. Writer. Teacher. Explorer.
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